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From the way people are talking here (some pretty funny quips aside), you would think setting up shop to rent a few kayaks is riskier than spending a week in a Gaza hotel.
After 10 years running a small kayak shop, guiding tours, and renting, I'll just say I don't regret any of it. True, it is not my main source of income. If your plan is to make some easy money, forget it. Don't do it unless you are pretty certain you have other reasons to do it besides the bottom line. As others have said, running your own outfitting business will place huge demands on your time and life energy. But if it running a business fits with your lifestyle will add to the overall quality of your life, go for it.