I couldn’t help but notice the bikini glad gals on a sit on top kayak in the ad for Kaku in the latest Paddle News email. No lifejack/pfd anywhere on their bodies or on their kayaks. I guess the companies just want to sell their product without a thought to the non-safety message they send out. Shame on them. Out of curiosity, I checked their website. Only one you tube link showed a pfd. None of their other photos ever showed one.
Marketing. Their goal is to catch your eye, not drown you.
Just Ad Water (the Boys Want)
Perhaps they should market with Ms. Mae West?
A Perfectly Fine Damsel self-equipped at buoyant best.
Or maybe Mustang Sally with her self-inflating pfd.
C-O-2 sans any cartridge to float your capsized fantasies.