Alternative to Hullavator - "Tooenjoy Lift Assist"

I was at the lake today and a young couple had this kayak lift assist rack that I hadn’t seen before. They were very happy with it. It looks like it may not bring the kayak down quite as low alongside the car as Hullavators, but it’s half the price. I’m not endorsing this - just making others aware that there is another load assist device on the market.

Tooenjoy Lift Assist on Amazon