Do you want a Tahe or a Tahe (if either)

saw an ad here (paddling.com) for Tahe.
Did not look like the Tahe I know of, so I clicked the link.
BIC Sport renamed themselved to Tahe.

You’d think they might have done just a quick search to discover (if they didn’t know otherwise) that there was already a Tahe out there.

Tahe (not the kind I have)

Tahe (the kind I have)
https://www.taheoutdoors.eu/tm_en/

Tahe bought BIC, right? Am I missing something?

Absolutely correct. I missed that. (nevermind)

The ad is not very clear at all about the name change. Understand your questioning.