I have followed all this from a distance now for 3 years. As with so many organizations the ACA seems to have become more of a union than an organization dedicated to advancing the paddle sports. If I were to guess “Job #1” is to protect their job. Job #2 is to teach.
Now that is just my impression. But impressions are what advertising is all about.
Living in central Wyoming the ACA is mostly a “far away story”. There is supposed to be one instructor in Jackson, but he does only WW instruction’ and only a few times a year and so far he’s “only” going to return a phone call if and when he feels like it, because I was “only” a single new paddler and apparently he could not be bothered.
So I myself have NO contact with any ACA group or instructor by voice. By e-mail I have a limited amount of attempts going into California Washington and Oregon. Their agenda seems short and rigid, and costs are quite high if you were to gain enough of those classes to be truly meaningful.
And because it’s not a string of classes one man can do all back to back the cost of the 2000 mile round trip needs to attach to those classes several times over. High enough that driving 2000+ miles in addition to the cost of the classes and also food and lodging makes it not just impractical but nearly impossible for me.
Now is all this 100% true?
I can’t say with a degree of certainty.
I can’t say because of the afore mentioned fact that most of the contacts seem rather short and rigid and because it does seem so far that 1 man living a long way from those I have e-mailed is not important to them. What I can say for sure and for certain is those I have tried to contact so far are NOT any good at making me feel as if I’d ever take a chance on them because of the shortness of the classes, the lack of personal interaction I have seen 1st hand, and the fact that they don’t seem to have the slightest clue that in ANY service bases business an outgoing and friendly demeanor with future clients is as needful to them as a saw and hammer is to a carpenter.
So I am just giving my impression so far, and it’s worth exactly what it cost you. Nothing. But it may be an indicator as to a degree of systematic arrogance which is now the foundation of the “union” and if I am correct the ACA is probably doomed to business failure. I may be totally wrong, but expect I am NOT the only one who has tried to contact various ACA instructors and felt that way. And in marketing, impressions are 99% of success. You NEVER get ANY repeat customers if you don’t get 1st customers.
Charging high fees for something of high value is OK.
Charging less for the same high value is a guarantee of success.
Charging a high fee for something of unknown value is a risky gamble. Most wont take such a gamble.
Charging a high fee for a service of unknown value and mixing it with a large degree of arrogance to make the payers feel as if the instructors are doing them some sort of favor by accepting the customers money, and that for the limited time they will give the customers both in class and before that classes is a guarantee of failure over a short time.
And this kind of service/instruction is for fun. Not for things vital to life. So as the economy gets tight and money gets harder to come up with, fun-related business is going to suffer and those that left a bad impression the first time are NOT going to have someone working on a tight budget come back and re-think them at a later time.
That just doesn’t happen in the real world.
1st impressions really do count, especially in business.