Refinishing a Scratched Gelcoat

I recently purchased a nearly new Old Town Stillwater that had an emmence amount of scrathes throught the green gelcoat…can I paint the hull bottom and if you what should I use for durability.

Some real world info here:

Repairing/repainting gelcoat
I wonder if the scrathes are just the top coat which could be ‘paint’…not sure. I think I’ll contact Old Town Co as I read reviews after I bought this one and the scratching seems to b a big issue…jk